From Medicine To Corporate Communications – The Journey So Far.

Cassie Daves profile head shot smiling picture

Making a Detour To Communications.

 

2nd May 2019. 2:34 PM

Tomorrow marks the start of a new phase for me. I am both as excited as I am nervous, and have my outfits planned out for a month. I don’t know who this person that plans outfits ahead of time is, but I like her, and I’ll try to keep her.

It’s been two years since I completed my medical internship, and this is my first stint in the corporate world – although I’ll be working in a creative role as part of the content marketing team. I have been living the creative entrepreneur / influencer life full time for the past few months, and while I absolutely love the freedom and flexibility that comes with working for myself, I’ve been itching to be a part of something bigger than just me. A part of something new.

I still remember the exact moment I realized that there just might be a place for me in the advertising world. I remember not being exactly sure of what that space would look like or how I’ll pivot to that, but life outside medicine suddenly seemed a bit brighter. A little less bleak.  Like I had options to explore.

Now, here I am. Living out this life that was once just an epiphany. Phew! Although I work in content marketing, and not exactly in core advertising, it is definitely a start. One that I am incredibly thankful for. I am honestly not sure how the 8 -6 life will work for me but I’m looking forward to all the learning experiences that will come with this new phase.

Hopefully, I fit right in.

Related:On Adulting, Rounding Up My Housemanship Year And Future PlansCassie Daves profile head shot picture Detail picture of Nigerian blogger wearing a two piece vintage tweed green skirt suit

18th June 2019. 10:36 AM

Today makes it roughly one month and two weeks since I joined the marketing communications world. I remember being both extremely nervous but excited about it and in many ways, I still am.

In my first few weeks, I struggled quite a bit with creating a balance between writing in my personal tone and writing for (and as) work. My work revolves heavily around writing, more writing, copy writing, and then some PR/Marketing strategy.

Anxiety has been my companion for the better part of this time, and I am only just learning how to tell it to take a back seat. Thankfully, my team consists of some of the best people I’ve met so far and I couldn’t be more grateful for this.  They have made this a whole lot easier than I suspect it would have been otherwise. 

11th July 2019. 7:02 PM

Life lately has been a rinse and repeat routine of work and sleep. Something that I imagined would come with the 9 – 5 terrain, or in my case, the 8 – 6 life.

I  had also imagined that I would dislike it: this structure that did not allow me time to be spontaneous with my schedule. Of course, I knew that I would eventually adapt, but one thing I hadn’t envisioned was adapting so quickly, so easily and I dare say, even loving it.

Nigerian style blogger Cassie Daves in a two piece vintage tweed green skirt suit

2nd October 2020. 3:48pm. 

Today, I walked into my workplace as an employee for the last time. It is a bittersweet feeling, and I am still sorting through how I feel about this. This past year has been an experience. Sometimes, it hits me that I am living some of the things that used to exist only in my head, and I feel thankful all over again. Thankful for my journey, for all of the roads that have led me to this point, and excited about the infinite possibilities that still exists.

Working with the GTBank Corporate affairs team has been an interesting ride. During the course of my time at the Orange bank, I eventually moved from the content marketing team, to the social media and digital marketing team.

Related: Revisiting The 90s For GTBank Fashion Weekend.

Getting to experience first hand the whirlwind that is the behind the scenes of two of Africa’s finest events – GTBank Fashion weekend, and Food & drink festival is an experience that I won’t trade. I remember attending the event a couple of years back, and telling my friend how I’d love to be a part of the team that puts the event together.

As I type this, I have a bit of FOMO from leaving right at the thick of this year’s fashion weekend. I will miss all of the madness, I will miss dressing up to work, and my daily catwalk shows at the office. I will miss the office, but most importantly I will miss the friends I have made. Some, who have been my lifeline this past year.

Endings truly are never easy, but are necessary for growth sometimes. Click To TweetNigerian style blogger Cassie Daves in a two piece vintage tweed green skirt suit Nigerian style blogger Cassie Daves in a two piece vintage tweed green skirt suit

Next week, I move on to another communications role, but this time in the science field. Again, I had another epiphany and decided that Health communications might be my jam. When I closed my eyes, I could foresee a future working in content and comms (more of content lol)  for a reproductive health organization. Although, I didn’t get the exact specifics I had in mind, but it is a step in a new direction.

Tomorrow, I may have a new epiphany. Who knows? Already, I am developing an interest in product design and marketing. There’s a part of me that still wants to work in Advertising – working closely with and building brands. For now though, I will embark on this new journey and give it all that I can. I am anxious about what comes with this role, but I say to life – bring it on. Bring it on.  

Have any tips/words for me? Please share your thoughts, your own experiences, and let’s connect! 

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Author: Cassie Daves

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  • Cassie,all I want you to know that you’ve got this and you’re going to crush this too. Congratulations on your new role and I look forward to more greater works. May God guide you on this new path. 💪🏾

  • Immediately i saw Corporate Communications, I hurriedly came over to the blog from your Instagram Page. I just had to read what your experience in the Corporate Comm world has been like.
    I presently work in the Finance/Investment Corporate Communication sector and it’s been one weird/Interesting ride. Although with the experience I’ve garnered, I’m most certain that my flair for Branding, Product Packaging, Advertising and PR is still so strong.
    I’m looking forward to working in the Non-profit Organization Communication sector or Building a Brand from scratch as a Communication Expert.
    Well done Cassie!! You’re living out your dreams and that’s True Purpose. Corporate Communications is actually a very creative Field.

  • Hi cassie, I can tell you had a swell time working with Gtbank corporate affairs and now you’re moving on to a different place.
    It’s really beautiful to see you bloom, I’ll miss your weekly catwalks too at the office.
    I wish you an amazing experience at your new place of work and I pray God sees you through everything you’ll have to be doing there. Cheers to greater heights 🤗

  • Love how you’re chasing your dreams and trying out new things! Sorry, I don’t have any tips (lol), but I think you’ll do just great in this role with your background in the science world coming into play.
    Congratulations and Goodluck!!

  • All the best in your new journey Cassie. I remember meeting you at the Blogger’s hangout when you hinted you were now with GT Bank. What you don’t know is that you inspired me to accept a job as a Corporate Communications Manager. I am yet to tell that story on my blog but seeing you combine blogging with GT, I felt safe that I could do a 9 to 5 and not lose my passion for blogging. Wishing you success in your new role.

  • You make me feel like I can have it all! I come to your page every morning before going to work to get some inspiration. And it always does ♥️. Both in dressing and living. Please don’t stop sharing your stories. Most importantly don’t stop exploring. Some of us live through you.

  • Awwww.. thanks for sharing your journey with us. I’m sure you’ll do really well.

    Please, I have budding questions as I want to make that swift change from pharmacy to corporate communications. Mind I send a dm on ig?

    Thank youuuu

  • Thanks for sharing this Cassie. The anxiety that comes with leaving the clinical space and the ‘peace’ that comes with knowing that there are actual other options to explore and you aren’t as boxed in as you think. Wishing you all the best in your new role! (and more groundbreaking epiphanies. 😃)

  • Thanks for sharimg this Cassie. The anxiety that comes with leaving the clinical space and the ‘peace’ that comes with knowing that there are actual other options to explore and you aren’t as boxed in as you think. Wishing you all the best in your new role! (and more groundbreaking epiphanies as you progress 😀).

  • Omgg Cassie. This was a beautiful ride for me, reading this journey. I smiled at the end because it’s always a beautiful thing, exploring all the places your heart is drawing you too. In this case, roles. I’m super happy for you and all the exciting things that would come with this new job for you. Congrats on that!

  • Congratulations Cassie on your next step! May your choices bring you great joy, wealth and success!

    Also, don’t stop giving us catwalk videos.

  • Congratulations Cassie, we’ve not met but I’m truly happy for your growth, you just have a way of making things look effortless when it’s obviously not that effortless. I love you Cassie and I’m such a huge fan ❤️🤗

  • You’re such a beautiful writer, Cassie. Because why do I feel like I’m the one who walked into her office as an employee for the last time today? 😭
    I’d miss your office catwalks too! I know you’d kill it where you go next. I’m excited to be a part of your journey. Cheers to doing epic shit 🥂

  • This is amazing. Seeing that you had been in brand communications for a while made me want to talk to you about a health project I am working on. And then you mentioned that you’re currently interested in health communications.

    I will send a DM shortly. *wink.

  • Aww Cass nwannem! Go you!!!
    I started a new job this month as well. Health communications likewise. I’m not sure what to expect but I trust God. Congratulations Cass.

  • Somehow you’ve carried us along in this journey, personally watching your office stories, office catwalks and weekly dressups was/is interesting at the same time calming… Ending maybe sad but new beginnings is always something to look forward to, I believe you’d outdo yourself in this new path. Keep Shining Cassie.💛

  • Hiii Cassie I am so proud of you. Thank you for always sharing your journey with us and in turn being so inspirational. All I have to say is always be true to your self, you are on the right path. I wish you all the best❤️

  • This was a good read and thank you for sharing, it goes on to show that you can indeed be anything you want to be.

    I wish you all the very best in the new phase of life.

  • I really like how you’re opening yourself up to new opportunities and chasing your passion; almost enviable. Considering how it is more likely to stick to our guns cos it’s what we “studied” in school Lol. Can’t wait to hear more about your journey