If there’s one thing I did during my blog break, it was to amp up my blogging skills and of course streamline my blogging process to get more out of my posts. Fortunately for me, I had my blogger boo Modavracha to put me through some things and also exchange knowledge and ideas with.
With my move to WordPress, I’ve come to realize that there are so many important steps in my blog post writing that I used to take for granted previously. I basically just used to write posts and put it out without considering a lot of things like optimizing for Pinterest or SEO or for even social shares. Putting all these into consideration now has definitely increased my blog post writing time but all for the greater good.
I figured it was time to write a post about my new process, share the behind the scenes of the work that goes into writing a post for people that think blogging is so easy lol and update my previous blog process post as well (You can check the previous one here to compare).The 7 Step Blogging Process For Quality Posts That Convert + A Free Blog Post Checklist! Click To Tweet
Let’s Dig In!
Step 1 | Brainstorm Blog Post Ideas.
This part of my blogging process is pretty much still the same except that now instead of having a million and one notepads to jot down my random bursts of post ideas, I do all that in my blog planner. I usually like to think of the different categories I blog about and try to come with up post ideas and write them all down.
I also get inspiration from reading other blogs/sites and magazines or from just real life random conversations I pick up around or have with other people, so my blog planner goes everywhere with me (Even into the operating theater at work!) for these moments.
Step 2 | Plan And Schedule Posts Into My Content Calendar.
This is one of my favorite parts of the whole blogging process thing and also one of my favorite part of my blog planner also because I get to see at a go the posts for the month.
So, after thinking up blog post ideas, I pull some of these ideas and add them into my monthly calendar so I know how to plan for writing each of them depending on which goes up first.
P.S – The Cassie Daves blog planner is still available for purchase in the shop here, and you get a 15% discount off when you sign up to the blog here!
Step 3 | Shooting/ Taking Pictures.
Having a list of posts for the month makes it easy to plan shoots as well because then I know which outfits I should shoot. I haven’t taken any pictures recently because of the time factor but I use a Sony A6000 and my canon rebel XS for most of the blog pictures. Also, for those posts that require flat lay images, sometimes I shoot them in batch and other times as the need arises.
Related: 10 Steps to creating the perfect flat lay
Step 4 | Create Post Graphics.
You might have noticed from my last two posts here and here, that I have started creating Pinterest specific graphics that are streamlined for my posts. I’m learning the importance of Pinterest so for every post that requires this, I usually create graphics to go with it. I use Canva to create these images and I already have a couple of templates made with my brand colors for my blog so I just switch images and words whenever I need to.
On that note, let me just beg you guys to please Pin this post so others can find it too! God bless you as you do!
Step 5 | Create Blog Post Outline.
So now, I have all these posts all mapped out and then it’s time to write a blog post (one of them to go up). This is the main area where I made most of the changes to my blogging process because now I do;
This is an important part of my new blogging process which I never used to put into consideration before, but since moving to WordPress and thanks to the Yoast Seo plugin, I now do keyword research for every post. This helps me to further develop on the post I’m about to write, pick out a title that would work as well.
Why is keyword research important? Because people are constantly searching for stuff online and you want to know what words they are using to search for these things and try to incorporate them into your post.
Brainstorm For Effective Title(s)
See why my keyword research comes first? Because then I know what to include in my post title. I usually try to think up more than one title for a post and use the rest as click to tweet texts within my post.
Buff Up Seo
Here, I title all my images, add alt texts containing my keyword to them and also edit my meta description for the post to include the keyword as well.Hey Bloggers, Check Out This Free 6 Point Checklist To Crafting Quality Blog Posts Every time! Click To Tweet
Step 6 | Writing/Editing.
This is the stage where everything comes together to form the main content – keyword, graphics, pictures and all. I used to write my posts in the drafts of my blackberry because I like being able to type with an actual keypad and not a touch screen. But recently my Blackberry crashed taking with it all my drafts *sigh* so now, I just type on my laptop when I have the time or on the go with my other phone. Sometimes I get stuck, so I just write an outline of the post or the intro and then come back later to complete it. My writing process depends on the amount of time I have and how the words come to me.
Step 7 | Publish and Share
After writing the post, I go over it again to be sure everything is A-Ok! Then I hit publish and share to my mailing list, Twitter, Instagram/story (Yes!), Pin to Pinterest and then schedule to go out at other intervals during the day with Buffer.
And there you have it, My updated blogging process!
As a parting gift, I put all of these points into a downloadable pdf checklist for you to have handy and refer to whenever you’re writing a blog post. You can download the checklist right here or by clicking the image below.
What is your blogging process like? How does it differ from mine and how many minutes on an average does it take you to write one blog post?
Please comment, don’t forget to pin/share this post if you found it helpful and let’s connect!